Monetizing Online Forums

Ebook Synopsis

"Monetizing online forums" is not about squeezing every last time out of your forums. Instead it is a detaild guide to marking money the right way with the right methods.Over monetization can kill a forum with this guide,we aim to help people monetize apporopriately ensuring the long term stability of their forums.

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MonetizingForums-obooko-comp0015.pdf - 1.17 MB

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Inbound Marketing

Looking to use social media, SEO and website conversion optimisation for your business? Download this short but heavyweight guide by Nick Pateman and Dan Holt, Partners in Siteseen Ltd - one of the UK’s largest online networks. 

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inbound-marketing.pdf - 2.20 MB

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Affiliate Marketing

Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts. This means that you as the “merchant” can have an army of people promoting your wares without you having to lift a finger. If you’re one of those people promoting the merchant’s products and services i.e an “affiliate” then you don’t even need to have a website to make it a success although it does help. This text book will cover what affiliate marketing is all about and how to make your campaigns a roaring success.   

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affiliate-marketing.pdf - 1.95 MB  

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Pay Per Click advertising

This book is both an introduction to Pay Per Click advertising, as well as a guide on how to set-up Google AdWords and Facebook Ads accounts and make the most of them. From creating and structuring your account, to picking keywords and writing adverts, this book covers everything you need to know about the set-up process, on-going management and the many advanced options available to advertisers. Written by an internet marketer with over 10 years experience, with assistance from a full-time PPC specialist, this book offers an easy-to-understand look at this complex subject. 

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pay-per-click-advertising.pdf - 10.27 MB

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Content Marketing

In this ebook, we will discuss Content Marketing. We will delve into the importance of content and what you can do with it to make a good Internet marketing strategy into an even better marketing strategy. In this ebook we will put the concept of Content Marketing into a much clearer context to highlight why it is important. Further you will learn to distinguish the key factors that you need to take into consideration when designing and implementing content marketing campaigns.  

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content-marketing.pdf - 3.78 MB

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Search Engine Optimisation

Search Engine Optimization (also known as search engine optimisation or SEO) is touted as being very difficult. It is if you don’t know what you are doing but, given the tools and the know-how, any business can optimise their website so that’s it’s noticed more by search engines like Google.
This book reveals the fundamentals of good SEO practice and gives plenty of examples. It teaches you on-site optimization: how to optimise the content on your website, and how to optimize the bits behind the scenes (the code and metatags). It also takes you through the fundamentals of off-site optimization, showing you how to get those crucial incoming links to your site.
Get this book, apply what you learn, and increase the chances of your website being seen by people who want to but your products or services  

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search-engine-optimisation.pdf - 9.47 MB

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Developing an Internet Marketing Strategy

Description

With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy. The Internet is a dynamic system, with both companies and consumers having to adapt to the rapid pace at which it moves. For companies, this means that competition has become global. Target demographics are no longer geographically limited, expanding across countries and continents. These expansions, though, mean that companies have to adapt different types of strategies from what they are used to with offline marketing.

Online marketing is no longer an option; it is a necessity. Still, that’s not all bad news. Planning your Internet marketing strategy does not have to be a difficult task, particularly if the competition doesn't fully understand that the rules of Internet marketing are not the rules of traditional marketing. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics. First, let’s look at some preliminary aspects to Internet marketing as well as what exactly marketing is. 

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developing-an-internet-marketing-strategy.pdf - 4.33 MB

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Email Marketing

This eBook will focus exclusively on email marketing and the strategies used to implement it.
When considering a definition for email marketing, there are a number of ways to define it from the broad to the specific. Essentially, email marketing is the act of sending out emails to customers, both current and prospective. Here are some key components to what a successful email marketing campaign does:

1. Direct Email - Emails are sent directly to current and potential customers
2. Retention Email - Frequent and regular emails are sent to current customers
3. Email Placed Ads - Marketing ads are placed within emails sent by others

You can think of these components as analogous to marketing by mail. Emails sent directly to current and potential customers are like flyers and envelopes that fill a mailbox. Frequent and regular emails are like printed newsletters sent to regular and loyal customers. Marketing ads within emails are like marketing ads within a newspaper or magazine.
In this eBook you will learn how to improve the success of your email marketing campaign.  

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email-marketing.pdf - 5.06 MB 

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Internet Marketing

  

Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more! – it can all be quite overwhelming.
In this textbook you will cover the essential topics that make up Internet Marketing as an activity.
It covers where the internet has been and where it is today and it describes what all of the main marketing activities are online.   

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internet-marketing.pdf - 2.08 MB

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The Best Social Media Tool For Businesses

 Introduction
Many businesses are using social media these days to enhance or support their business functions, however most ignore business blogs in favour of the more popular networking sites like Facebook & Twitter. A business blog is a very powerful and versatile tool that, along with its own numerous benefits, can also be used to effectively harness the power and reach of other social media. This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it. 

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business-blogs.pdf - 7.58 MB

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Social Media And Business Intelligence

Introduction
Social Media is already very well known and widely used, but there is still a great deal of misunderstanding as to how it can be used effectively by business organizations. There are many claims that social media is essential to business, but understanding the hard science behind how this relatively new technology can create solid ROI can be confusing.
This eBook covers the relationship between all the useful data that social media generates and a company's marketing, product creation, CRM and business processes.
Inside: How to Get and Create Business Value on the Social Web. How to Integrate Social Media and Business Intelligence. The 8 Key Social Media Metrics and Their Actionable Responses. 9 Step Social Media Marketing Work Flow. Where to Try Social Media Marketing for Free. Essential Questions to Ask a Social Media Marketing Vendor. 

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