Pay Per Click advertising
This book is both an introduction to Pay Per Click
advertising, as well as a guide on how to set-up Google AdWords and Facebook
Ads accounts and make the most of them. From creating and structuring your
account, to picking keywords and writing adverts, this book covers everything
you need to know about the set-up process, on-going management and the many
advanced options available to advertisers. Written by an internet marketer with
over 10 years experience, with assistance from a full-time PPC specialist, this
book offers an easy-to-understand look at this complex subject.
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